About us

The Yellow Gypsy is a culmination of friendship, passion, and the love for preserving traditional craftsmanship. Founded by two friends Smriti Godika and Surbhi Rajput, our brand is dedicated to creating hand block printed garments that reflects our shared values of sustainability and artistry.

Inspired by the beauty of hand block printing, a timeless technique passed down through generations, we embarked on a journey to bring this ancient art form into the modern world. Each garment we create tells a story, meticulously crafted by skilled artisans who bring our designs to life with their expertise and creativity. From the initial design sketches to the final product, we pour our hearts into every step of the process. We work closely with our artisans, ensuring fair wages and safe working conditions, while fostering a supportive and empowering environment. 

We believe in slow fashion, embracing the philosophy of quality over quantity. By choosing to work with hand block printing, we prioritise sustainability and conscious production practices. Our commitment extends to using ethically sourced materials and supporting local communities.

As you explore our collection, we invite you to immerse yourself in the world of hand block printing – a world where modern sensibility merges seamlessly with traditional artistry. Together, let us celebrate the power of friendship, embrace conscious fashion choices, and embark on a journey that leaves a lasting impact on both style and society. Welcome to our slow fashion family.